Our Services: How We Can Help

 Design & Management of Switch Programs/Projects

 RX-to-OTC switch program management, design and execution

• Strategy definition
• Switch development plan support
• Project scope & timelines
• Execution of all research and analysis including management of all external partners (CROs, Agencies, etc.)

Rx-to-OTC switch commercial strategy

Rx-to-OTC switch consumer behavior study design, management, execution and reporting

FDA Briefing Book consumer behavior section preparation 

Consumer Research and Analytics project design, management, execution and reporting

Enhancing the Effectiveness of Innovation and Consumer Research
Operations

External, objective perspective on organizational structure and effectiveness of  consumer/shopper research  and new product teams with experience in  building capabilities and increasing  impact

Consumer Research and Analytics organizational design, talent acquisition and training

Research and organizational benchmarking for  new products/innovation  and consumer research organizations

Process design and governance for innovation and commercialization programs

Commercial  portfolio and pipeline management including process, tools and benchmarking

 Innovation Program/Project Design & Management

Strategy and planning projects (e.g., war games, simulations, work shops) to support development of innovations and defense plans against competitive entries

Design, management, execution and reporting of all consumer/shopper/healthcare professional research supporting new product development and commercialization

Creative idea development projects including design thinking, consumer co-creation and white space exploration

Consumer assessment of technical search results