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Innovation & Insights Credentials
Development and execution of consumer research supporting over 150 new product launches including extensions, new-to-the world categories and RX to OTC switches
Identification of consumer and shopper insights leading to new targets, new segments, new markets and consumer unmet needs Foundational experience with both qualitative and quantitative methods and emerging trends leveraging neuroscience, empathy and behavioral economics Deep understanding of analytics and modeling particularly in the areas of new product adoption, mix and pricing Experience managing large marketing operations teams setting vision, mission and strategy and leading training and organizational effectiveness Designed and implemented multi-stage innovation processes and portfolio management tools |
Some Notable Accomplishments
Leveraged design thinking and iterative consumer co-creation research to help marketing develop the Dr. Scholl's® Custom Fit Orthotic which met an unmet marketplace need and delivered annualized sales of over $50 million
Conducted research that identified unique cold category positioning for minor Coricidin® brand line items which ultimately transformed them into brand growth drivers.
Identified driver segment for laxative brand and leveraged in-depth psychological probes to uncover insight that led to strengthening communication and ultimate share leadership
Gained enterprise-wide view as member of the Merck Consumer Care (MCC) Leadership Team. Actively contributed to defining divisional strategy and innovation plans. Helped create significant incremental value, a key ingredient in the sale of MCC for a 7x multiple
Global role in Project and Pipeline Management provided new experience at the challenges of commercializing products across markets and new insights regarding product supply, regulatory and other cross-functional inter-dependencies and the importance of collaboration
Conducted research that identified unique cold category positioning for minor Coricidin® brand line items which ultimately transformed them into brand growth drivers.
Identified driver segment for laxative brand and leveraged in-depth psychological probes to uncover insight that led to strengthening communication and ultimate share leadership
Gained enterprise-wide view as member of the Merck Consumer Care (MCC) Leadership Team. Actively contributed to defining divisional strategy and innovation plans. Helped create significant incremental value, a key ingredient in the sale of MCC for a 7x multiple
Global role in Project and Pipeline Management provided new experience at the challenges of commercializing products across markets and new insights regarding product supply, regulatory and other cross-functional inter-dependencies and the importance of collaboration